HARMONY & PEACE

Wa / Nagomi

Our core theme: The 和 "Wa" Taste.

At FLOUZ, we aim to express an authentic idea of "Harmony" and "Peace" in Japanese culture in everyday scenes. Through unique, handmade bags & apparel, we hope to share this concept with the world.

FLOW

Ryu / Nagare

The flow of time, people, objects & trends. Everything has a "flow" in life.

As a brand, we desire to maintain everlasting value in our items, in this flow that never stops.

Like the river flowing to the sea, FLOUZ will always stay connected and be there with you in your daily life.

Like small streams flowing into one large river.

FLOUZ believes the "harmony" (Wa) of people’s small stories will lead to a valuable single "peaceful" (Nagomi) relationship.

Brand history

Established in 2015

FLOUZ is a brand born in Hong Kong, under Prime Developments Company, an OEM specialist for bags & apparel stores across Japan. With over 20 years of industry experience, our strong manufacturing framework and supplier connections have shaped our business today.

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Why Hong Kong?

As one of the world's leading cities, Hong Kong stands at the heart of Asia. When it comes to creation, it's a place that offers a sophisticated urban feel as well as access to a wide range of materials. We feel that Hong Kong's deep affection for Japanese culture makes it the perfect place to objectively evaluate this cultural value.

Founder

Daisuke Fujita

  • From Kyoto, Japan
  • Graduated from Kyoto Sangyo University
  • Bachelor of Business Administration
  • Business Owner in Hong Kong since 2002

“ ”

My passion is to express the wonder of the traditional Japanese culture in which I was born and raised, and give form to it under FLOUZ. With people starting to have a strong interest in Japanese culture, we aim to transmit the soul of Japan, ‘wa’ – the spirit of harmony – from the international hub city of Hong Kong to the world.